CASE / 001 · MS UP D.O.O. · 2024

The control room behind six ecommerce brands.

CLIENT: MS UP d.o.o. · Slovenia
SECTOR: E-commerce · Internal ops
SCOPE: Platform · Internal tools
TIMELINE: 2024 – present
TEAM: 3 full-stack engineers

brands on one stack

Multi-tenant from day one — store-scoped data isolation.

25+

modules

One codebase — marketing, sales, logistics, support, all served.

named queues

Event-driven, async — Horizon-managed workers.

24/7

real-time uptime

Octane/Swoole + Reverb WebSockets serving live state.

/ 01

The brief

What it is.

Full-stack internal management platform for multi-store e-commerce operations — 25+ modules in a single monorepo serving marketing, sales, logistics, and support teams. Multi-tenant across multiple stores, countries, and currencies, with an event-driven core and real-time updates.

◉ THE REACH

25+ modules, one codebase. Every team that runs the business — marketing, sales, logistics, support — works from the same platform. No spreadsheets, no context-switching, no tool sprawl.

/ 02

What we built

Everything under one roof.

/01Multi-store product catalog with bundles, jackpots, cross-sell products, and inventory management.
/02Full order lifecycle with call-center tracking, profit breakdown, and agent reporting.
/03Ad account & campaign management with competitor research via Facebook and Google APIs.
/04Abandoned-cart recovery workflows with agent assignment and coupon generation.
/05Social inbox for replies, likes, blocking, direct messages, and complaints.
/06Multi-provider shipping setup with fee management and delivery reporting.
/07CRM with predefined email answers, tagging, blocking, and mail reports.
/08Team & access management, URL shortener, media library, and Cloudflare cache control.
/09Real-time features via WebSockets (Laravel Reverb) and full-text search via MeiliSearch.

/ STACK

Laravel 12React 18TypeScriptMySQLRedisMeiliSearchDockerWebSocketsMaterial-UI